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American Heritage Clothing: 20 Years of Authentic Style from Muscle Shoals

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20 Years The Archive Collection

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NEW ARRIVALS

Two decades ago, we embarked on the creation of an American fashion house beyond the traditional hubs like New York City, Milan, and Paris. We med to stay true to our roots, being genuine and drawing inspiration from the vibrant creative energy of our community in Muscle Shoals. This approach has allowed us to establish a home that is deeply loved and cherished, sharing this unique story with you.

Discovering New Arrivals

Explore the latest additions that encapsulate our vision:

The Archive Collection Unleashed

Revisit iconic designs from the past with a contemporary twist:

Stay Updated With Our Archive

Explore timeless pieces like:

Experience The Authenticity

Shop bottoms, outerwear and more designed to match your unique style:

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Deepen your understanding of our journey:

Opportunities To Connect

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Policy Information

Navigate the terms that guide us:

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Reach out for support, explore careers or connect with our stockists and press team.

JOIN THE COMMUNITY BY SUBMITTING YOUR EML FOR EARLY ACCESS AND PROMOTIONS!

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Embracing the Essence of Authentic American Style

From the heartland in Florence, Alabama, we craft clothing that resonates deeply with our heritage while staying true to contemporary sensibilities. Our collection reflects a modern interpretation of Southern style, marrying tradition with innovation.

Convenient Pickup Experience

Enhance your shopping journey by choosing our try before you buy feature or conveniently pick up orders at any of our retl locations nationwide. With most items ready for pickup within two to three hours, this service is designed to meet your every need promptly and efficiently.

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Stay engaged with our brand across various social media platforms:

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Authentic American Style Clothing Vibrant Community in Muscle Shoals Classic Designs from Archive Collection Latest Addition to New Arrivals Contemporary Twist on Timeless Pieces Deeply Loved and Cherished Brand History