Read: 1217
Authors: Charlene Gallery Jo Conlon
Copyright Year: 2024
Publisher: Routledge
In an era where technology is rapidly reshaping every aspect of our lives, including the fashion industry, Fashion Business and Digital Transformation serves as a beacon for understanding how technological advancements are impacting global fashion disrupters and cutting-edge brands. This comprehensive resource offers a holistic exploration of the fashion ecosystem, from design to retl experiences across physical, online, and virtual environments.
Overview:
The book delves into critical technologies driving transformation within the fashion industry such as virtual reality VR, augmented reality AR, digital fashion creation, non-fungible count NFTs, three-dimensional textiles 3D textiles, blockchn technology, and more. It integrates strategic concepts like 'retl-tnment', 'phygital' experiences, gamification techniques in e-commerce, examining their implications for both the retler and customer.
Learning Tools:
The theoretical content is reinforced with practical examples, interviews, and case studies sourced from diverse global fashion leaders. Interactive elements like engaging activities, exercises, and step-by-step technical guides are woven to illustrate how technology propels industry change, equipping readers with essential digital literacy skills for future professionals.
Educational Resources:
Supplemental materials include chapter-specific PowerPoint presentations, a test bank, and curated links to additional resources. These tools facilitate deeper learning experiences and reinforce understanding of complex concepts.
Audience:
Targeted at advanced undergraduate and postgraduate students studying Fashion Management, Fashion Business, and Fashion Technology, this book is indispensable for anyone seeking to understand the digital transformation of the fashion industry.
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Authors: Connect directly with authors through their profiles on our platform.
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Instructors Librarians: Request inspection copies, and explore professional resources offered by the publishers.
Additional Information:
This book is part of the comprehensive Mastering Fashion Management series.
It belongs to the broader categories of Supply Chn Management, Technology Innovation in Industries, Fashion Beauty Industries, Media Communication Industries, Production, Operations Information Management, Business, Management and Marketing, Economics, Finance, Industry Industrial Studies.
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